Dear Paula Dean,
Your PR staff really botched your apology for your use of the n-word. Their advice that you back out of the interview with Matt Lauer and release those two, yes two, videos was PR 101-Damage Control at its worst. The videos were horrendous and because of the edits, you appeared insincere. As a seasoned PR vet, I am available to assist you as you attempt to rebuild your brand. However, it will not be easy and will take time and massive effort, but we are a society that is happy to forgive.
I will be in Savannah in a few weeks, but that may be too late. My advice to you, get a crisis management PR specialist to handle your issue. Oh, and while I am in Savannah, I will probably drop by Lady and Sons for lunch or dinner because I recognize all those folks that work for you have families and probably need to keep their jobs. See, all of this is bigger than you and your empire and it has an economic impact outside of you and your family.
As a side note, if you decide to take me up on my offer, my services will not come cheap, but I promise to do a better job than the team you are currently paying.
Respectfully,
Scheree Rawles
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